Although not a purist green beauty consumer, I do love my high-end green brands. This year they've come together for the event A Night for Green Beauty on September 4th at the James Corbett Studio in New York. Participating brands are listed above, but in addition to beauty, participants are also treated to refreshments provided by Pressed Juicery and consultations by make-up artist to the stars, Katey Denno. Although this LA college boy cannot attend, I know this is going to be the biggest news in the green beauty bloggersphere which many avid bloggers flying in just for this evening.
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| Victoria, co-founder of La Bella Figura Beauty |
This event is hosted by La Bella Figura Beauty who see this as an opportunity for brand owners to interact directly with their customers in the very niche green beauty world. They're based out of Chicago and is run by Victoria Fantauzzi and Karen King. They're teaming up with their friends, the green brands that extend from other skincare companies to make-up companies, including a few of the founders below:
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| By Row: Vered Back, May Lindstrom, Katherine L Heureux of Kahina Giving Beauty, Dr.Alkaitis, Suzanne LeRoux of One Love Organics, Sasha Plavsic of Ilia Beauty, Anne De Mamiel, Adina Grigore of S.W. Basics |
Phew quite a few lines right? It is sure to be a huge gathering with bloggers and reporters from No More Dirty Looks, The Chalkboard Magazine, and Well+Good! I'm so amazed by the supportive community that the green beauty movement has behind it and I urge everyone in New York to go check it out! For many in fashion, this is the night before New York Fashion Week starts, so you can attend without missing other events!
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Update: As a few of you pointed out to me over social media, not all green brands are participating in this event including Marie Veronique Organics, Intelligent Nutrients, Rahua, Tata Harper, and YULI. Obviously this type of event isn't going to have 100% of the brands due to all the logistics involved (the sheer fact that there are about 15 different brands participating is SOMETHING TO WRITE HOME ABOUT) and the fact that some brands could be working on other projects. I'm all but certain that Tata Harper and YULI will indeed be preparing for their own Fashion Week events based on snooping around their social media.
Tata Harper has in the past worked with Zac Posen, Catherine Malandrino, and Peter Som and I fully expect similar fashion week endeavors for this season. The model at the bottom is using Tata Harper's oils from the Catherine Malandrino presentation, and to the left is a Tata Harper staffer giving facials at Peter Som. Given the launch of her superserums, I'm expecting even more of a kick for this fashion week. Tata prefers to give facials and relaxing treatments, and prefers to work with brands who are known for their elegance and classical sensibility.
Here's a staffer applying the aromatic stress treatment backstage, much needed for the hustle and bustle of a fashion show!
Here's a picture posted on Tata Harper's facebook that Zac Posen instagrammed of her eye cream so there is definitely a lot of love from both sides. I'm predicting rebooking from these three labels and maybe more? Regardless, it's clear that Tata Harper who recently launched at Sephora and has been taking shelves at Neiman Marcus has made clear her intention of departing from the rest of the green beauty field and is setting her sights on the mainstream big boys.
YULI is quite an enigma: a quiet stealth brand that doesn't do PR, yet is crushing it when it comes to niche luxury, with a dedicated cult following and making fans of the next wave of cool kids from the fashion industry. They're firmly establishing themselves in this space and based on their social media, it's all but certain that they'll be working with Bergdorf Goodman's newest menswear designer Marlon Gobel formerly of Michael Bastian and Thom Browne who is speculated by many American menswear journalists as the 'next big thing':
They also run tight with editor-in-chief Sarah Hay (in collage above with Chanel muse Irina Lazareanu) from Milk Studios and iD magazine, who last season tweeted a picture and a solid recommendation of their line while chilling at her office at Milk Studios in between video interviews with ASAP Rocky and live streams of fashion shows from emerging designers such as Suno and Cushnie et Ochs. And similar to the Zac Posen-Tata Harper relationship, they seem to have a great rapport with Barneys and Saks newest pick up, wonder-kid designer Alexander Lewis, who similarly posted this pic to his instagram from his trip to Bahia:
I'm predicting a great season for this under-the-radar brand that has captured the heart of the new guard of fashion's zeitgeist attaining the coveted adoration of the difficult to impress crowd while simultaneously attracting a dedicated growing cult following of performance seeking green beauty customers (the most selective if you ask me) all without press coverage! One thing is for certain, their path is one that is all their own, and this makes them one of the most exciting brands to watch.
